Google Discover starts rolling out in the US

Google's interest-focused Discover feed launches on mobile web

Google's simple and minimalistic homepage is now getting a new look on mobile devices to dish out information that might be of interest to you.

Google unveiled Google Discover in September during its 20th anniversary celebration, and Google has confirmed to CNET that the feature is rolling out to mobile devices as of this week.

Google's new Discover feed, which it announced as part of its 20th anniversary last month, has made its way to Google's United States homepage on mobile, as first noticed by 9to5Google. The biggest change will be on the homepage and mobile devices which use it.

Google Discover is the new name for Google Feed and shows you topics and news items around items that interest you.

Google Discover is available for all mobile browsers including Chrome and Safari on iOS and Android in the U.S. The search company hasn't yet announced a date for an global rollout, according to The Verge. Well, you can turn it off on your mobile browser by going to the menu bar and then clicking on settings and then Discover and then Don't show on homepage.

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In case you're in, you'll see a surge of cards underneath the search box that ordinarily spin around your interests, regardless of whether it's hot-catch political issues, pastimes or a most loved group.

In order for it to know what to show in Discover, Google uses the information gathered from other Google products and your device.

How to turn off Discover Feed in the browser?

Get ready for an internet with Chinese rules outside China, warns former Google CEO Eric Schmidt. You'll have the option to see more or fewer stories of that specific featured topic. If you're planning a road trip across the country or taking some time off in Europe, Discover might show you an article with the best restaurants in that area or suggested places to visit. You can follow or unfollow the news item or source, hide the story from your feed, or indicate that you're not interested in the topic or the news source. It makes sense for Google to focus more on the mobile front for obvious reasons.

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