Amazon offers US customers free holiday shipping to compete with Target

STOCK  Getty Images The Amazon logo is displayed on screen of a mobile

Amazon.co.uk has always been regarded as the spiritual home of Black Friday.

"Thanks to a healthy economy and strong consumer confidence, we believe that this holiday season will continue to reflect the growth we've seen over the past year", the group said in a statement.

The Amazon.co.uk Black Friday Sale will run from November 16 to November 25, with literally thousands of deals on the latest consumer electronics and Amazon devices as well as on toys, games, fashion, jewellery, beauty, homeware, and basically everything you could ever want. Amazon explained in the press release that the promo will last for a limited time, suggesting minimums will return. You'll have to be quick on the trigger to snag these offers, though.

Amazon Prime members still get unlimited free 2-day shipping on everything.

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The tool will be present in the Amazon app and will allow customers to place "selected products" in their home before they make a transaction using augmented reality technology.

Amazon claims it will be rolling-out new offers "as often as every five minutes", meaning those who want to get their hands on the best deals will have to keep their eyes glued to the site throughout the 10-day sales extravaganza. This experience is open from November 22 to November 25, with doors open for 24 hours on Black Friday itself.

In its new announcement, the company again made the case for its flagship membership program, disclosing for the first time that more than half of U.S. Prime members live in an area served by the company's expanding same-day Prime Now delivery service. Sounds like a sweet deal if your wardrobe is in dire need of an update. More than three million items will be eligible for same-delivery. Amazon.co.uk will lead the way as usual, and is promising big things already.

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