How old-school retailers lost e-tailers on Black Friday 2018

People wait in line to pay at a Walmart during a sales event on Thanksgiving day in Westbury New York US on Thursday. — Reuters

Thousands of eager shoppers lined up at the entrance of Macy's Herald Square flagship shop in Manhattan, the largest department store in the US, at 5 p.m. on Thanksgiving.

But across the country, thousands of shoppers flocked to stores on Thanksgiving or woke up before dawn the next day to take part in this most famous ritual of American consumerism.

Consumers in San Francisco led the rest of the country with over 2.3 million online transactions, followed by over 954,000 in New York City, more than 415,000 in Dallas and 389,000 in Houston by 10:30 pm ET, according to payments processor First Data Corp, which collects data from about 1 million U.S. merchants.

While many lined up outside of Best Buy on Thanksgiving afternoon, the shopping didn't end then. The average spend of those who already shopped on Black Friday was US$407.20, up 2.1 per cent over previous year, he said.

The new Black Friday nightmare for retailers like Walmart and Lowe's is a website malfunction.

LONDON, Nov 24 ― Britain's retailers are hoping Black Friday discounts will get shoppers spending again after a torrid year for much of the sector.

Data from retail research firm ShopperTrak also showed that visits to stores fell a combined 1 per cent during Thanksgiving and Black Friday compared with the same days in 2017.

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The National Retail Federation predicts folks will spend more - 4.1 percent more, to be precise - this year than last.

About 38 per cent of American consumers plan to shop on Black Friday this year, and six in 10 of those shoppers anticipate making at least half of their holiday purchases on that day, a Reuters/Ipsos poll showed last week.

Mastercard's SpendingPulse report predicted total Black Friday sales to reach $23 billion this year, up from last year's $21 billion, according to The Associated Press. Target says that at its electronics area, where there are usually two cash registers, four workers will be sent with handheld devices to help ring up customers buying TVs, video games and other devices. And customers can check out at many stores with a salesperson in store aisles. Garcia told his family he had to work early on Friday, a ruse so he could surprise them.

Very cold weather in the US North-east may have kept some shoppers at home, although industry analysts also reported added demand for coats and other warm clothing. Among the most popular toy deals were Lego, L.O.L. Surprise from MGA Entertainment and Mattel's Barbie.

Shoppers are also facing new free shipping options. Adobe claims to have collected more than a trillion data points from 80 of the top 100 USA e-commerce websites for its report.

Department store chain John Lewis said the most searched-for products so far on Friday were Apple Airpods and the Applewatch Series 3.

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