Instagram Finally Puts the Hammer Down on Fake Likes and Followers

Getty Images  Maja Hitij

Instagram is keen to start fighting the scourge of fake followers, likes, and comments on its platform by making them a violation of the Community Guidelines and Terms of Use. The site states it's their "responsibility to ensure these experiences aren't disrupted by inauthentic activity".

That includes using popular Instagram users, known as social media influencers, to peddle a product to their many followers.

Instagram is using computer algorithms to pinpoint the problematic accounts, which will then "receive an in-app message alerting them that we have removed the inauthentic likes, follows and comments given by their account to others", the service said.

Instagram is now taking action against such abuse by removing all inauthentic likes, follows and comments from accounts employing third-party apps used to boost the account's popularity.

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The move here was much-needed from the company.

Facebook at large, of course, has been hampered by a slew of bad news lately, with the company's ham-fisted response to inauthentic activity across its family of apps increasingly coming under scrutiny.

Social media platforms like Instagram and Facebook obviously attract a ton of people, and when you have platforms as massive as these are, some have the temptation to artificially inflate things such as likes and follows to increase their popularity. As a result, they're asked to change their password regardless to revoke access.

Instagram will begin its crackdown by messaging users who may have "unknowingly" shared their login information with a third-party device to change their password. Today's update is just another step in keeping Instagram a vibrant community where people connect and share in authentic ways.

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