US Retailers already kicking off Black Friday with big deals

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Starting online at 10 PM ET on November 21, and expanding to brick and mortar stores the following day at 6 PM, all the hottest smartphones in the USA are getting massive discounts. Best Buy and Walmart have both announced that their in-store Black Friday sales will kick off on the evening of Thanksgiving Day.

The hot deals include deals on televisions and toys.

Walmart is open all day Thanksgiving and will kick off its Black Friday deals on Thursday at 6 p.m. local time -two hours earlier than past year.

"There really is no bigger or better day of the year than Black Friday; that's why we are pulling out all the stops to make it a great night for our customers", said Steve Bratspies, chief merchandising officer, Walmart U.S.

The company has also revealed additional details about how it plans to entice consumers on the big shopping day.

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Although this consumer phenomenon first began in the U.S., it quickly became a popular event in the United Kingdom, with high street retail chains such as Argos and John Lewis now taking part each year.

The official Walmart Black Friday ad scan is here, and it points to excellent tech that will go on sale, with most "rollback prices" happening on Wednesday, November 21 at 10pm ET.

To give shoppers a preview of what to expect, Walmart is offering 18 Black Friday deals on its website right now, while supplies last.

Holiday sales are seen increasing 5.8 percent this year and surpassing $1 trillion for the first time, according to researcher eMarketer. Then doors reopen at 7 a.m. on Friday, November 23.

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