Amazon Tests Its Cashierless Technology for Bigger Stores

Larger Amazon Go-powered stores are being tested

The Amazon Go system may come to larger stores.

Wall Street Journal sources indicate that Amazon is now operating its vision system in a space setup "like a big store" in the Seattle area.

The technology uses a mix of computer vision, sensor fusion and deep learning to register what you're buying, then charges your Amazon account when you leave.

Although Amazon has previously denied plans to introduce cashierless technology to Whole Foods, the WSJ's sources say that would be the most likely application of adapting the technology for larger spaces.

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Amazon is reportedly considering using the technology in its Whole Foods stores, the supermarket chain it bought past year. That could carry implications for Whole Foods workers, who have already complained that after Amazon's acquisition of the grocery store they were expected to act like "robots".

"They need to be careful not to break what has made that business successful in the first place", said Dennis Keim, a 65-year-old retiree from Lincoln, Neb., who shops at Whole Foods at least once a week. It also opened several physical bookstores and "Amazon 4-Star", a store full of items that were highly rated among online shoppers.

Forward-looking: Waiting in lines within grocery and retail stores could be a thing of the past if Amazon is able to scale up its cashierless store concept. Video cameras and other devices track customers as a three-dimensional object throughout the store, charging them for what they take.

Amazon Go stores are created to let you shop without a wallet or having to stand in checkout lines. Whole Foods sales are driven by produce items, for instance, whose prices vary by weight.

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