Apple's iPhone XR is winning over Android users

iPhone XR Accounted for 32 Percent of Total iPhone Sales in First Month of U.S. Availability

"This year, Apple launched the more expensive models earlier, presumably trying to catch early demand from the most loyal customers". Moving assembly on the more powerful devices, including the iPhone XS and iPhone XS Max, marks an important change in policy for both Foxconn and Apple.

Today, Consumer Intelligence Research Partners (or CIRP) released a new report that estimates how well iPhones sold relative to others. The Cupertino, Calif. -based company has seen its stock drop more than 30 percent as numerous parts and chip suppliers for the iPhone have slashed sales forecasts. Compared to the same period past year, the iPhone X had 30 percent share, the iPhone 8 had 21 percent and the iPhone 8 Plus had 18 percent.

In the month following the iPhone XR's launch, 16 percent of the device's buyers reportedly upgraded from Android phones - that number was sitting at a mere 11 percent in November 2017, when the iPhone X released.Furthermore, when taking all of Apple's new iPhone sales into account, CIRP found that the XR accounted for 32 percent of shipments during the first 30 days of its launch.

CIRP's report states that almost one-third of the iPhone buyers have bought iPhone Xr which starts at $749.

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CIRP's co-founder Mike Levin said, "Of course, Apple doesn't just state plainly its launch strategy".

The iPhone XR starts at a lower price point, which makes it more appealing for Android users, CIRP said.

However, the stats indicated by the CIRP's report can not be used for concluding the success of iPhone Xr as this year Apple released its cheaper iPhone variant after its pricier models which is contrary to its previous launch strategies. "But, based on the pricing and features, we can infer that Apple positioned the iPhone XR to appeal to potential operating systems switchers from Android".

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