Instagram accidentally rolled out tap-to-advance feed and people freaked out

Your Instagram feed now scrolls sideways for no good reason

Instagram made a big update to the app Thursday that alters the way users can see posts on their feeds completely.

Instagram teased a new feature this morning, but unlike most things teased, it's a feature no one wants. However, the new user interface, which was supposed to be tested with a small number of users, sparked outrage among users who immediately panned this new design.

The feature appears to be a copy of Instagram's stories feature, which people tap through by going sideways.

To say that the reaction from affected Instagram users was one of shock and horror would be an understatement, even though the horizontal scrolling affected only the main feed.

The following video shows how the tap-to-advance in the feed worked on Instagram.

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It felt unusual from the start, because Instagram did not issue any sort of blog post to explain the change. It's since been rolled back.

But instead of being released to the small group of users, Instagram accidentally pushed it out broadly to a huge percentage of its community. Faced with the backlash, the official Instagram also issued a post on Twitter apologising about the design change.

People took to Twitter to complain about the update, begging Instagram to change it back to how it was beforehand. Even News Feed, the most iconic Facebook feature, was initially hated before nearly every other service ended up copying it.

- Adam Mosseri (@mosseri) December 27, 2018Should already be rolled back. And, just as feeds creeped in to every other app, it's inevitable too that the mechanics of Stories will soon be showing up in more places before you know it. And some of those posts happen to be ads. It appears as though the app has been changed globally, for a majority of users. We apologize for any confusion.

And, she was far from the only user left frustrated by the sudden change. In October 2018, TechCrunch reported on screenshots being posted showing some users experiencing the change.

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