Amazon Taking On Google, Sony With Mysterious Gaming Service

Amazon is reportedly building a game streaming service to rival Google and Microsoft

Retail giant Amazon is said to be working on a game streaming service, if sources close to The Information (via Gamesindustry.biz) are to be believed. Thanks to the prevalence of Amazon's AWS datacentres, they have the necessary infrastructure to make game streaming viable.

Two folks familiar with Amazon's plans gabbled them to The Information, spouting that the company has the goal of bringing its own game streaming service to the world come 2020, though that date will be the at the earliest, so it might take a little longer to get set up.

These online games will be hosted by cloud servers and streamed over the internet, giving users the hardware-flexibility.

Should the service pan out, however, Amazon would nearly certainly include it on Amazon Fire TV Edition screens and Amazon Fire TV devices, plus tablets and smartphones. The game streaming app, which is called Verizon Gaming, will be made available to Android testers through Google Play later this month, according to The Verge. A streaming service would obviate the need for storage space, since everything is rendered remotely; all you'd need is a strong broadband connection and a modest amount of cache space. Alternatively, Amazon could include the service as part of its Prime program.

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As Netflix did with TV shows and movies, and Spotify did with music, a gaming platform could offer customers a wider universe of content through a monthly subscription, while giving game studios a steady revenue stream and a broader pool of potential customers. This is not the passive version, where a player can pay for money while others look over their shoulder - Twitch is already an Amazon product - we're talking rather about Cloud games.

Microsoft has already announced its xCloud gaming service powered by their Azure service that is entering beta testing in 2019, which aims to stream games to new and existing Xbox consoles, computers and smartphones.

The reported move into streaming is yet one more addition to the Amazon portfolio.

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