Company uses AI to catch people sharing Netflix passwords with friends

Netflix company logo at Netflix headquarters in Los Gatos California

According to WPLG, new software introduced at the Consumer Electronics Show in Las Vegas can track down users who use shared accounts and passwords, quickly ending their free ride.

If you and your friends all share a Netflix, Hulu, Amazon, or any other streaming account in order to save some money, things might be getting a little more hard for you in the years to come. But if it's something a bit more harmless, like sharing a password with family members, the platform may send an email suggesting the customer upgrade to a premium account.

But you have to pay a certain price to watch these web series, create an account and get a password.

The company points to research that about one in four Millennials give other people their credentials for video streaming services.

A combination of artificial intelligence and behavior analytics is used to detect unusual sharing activity across streaming accounts.

British firm Synamedia uses machine learning to spot shared passwords on streaming services like Netflix and HBO and rat out the offending users.

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While Synamedia says it will help providers shut down large-scale, for-profit account sharing run by fraudsters, regular users will also be targeted for "upselling".

It predicts that by 2021, credentials sharing will account for £7.8billion of losses in pay-TV revenues.

'Our new solution gives operators the ability to take action.

Synamedia aims to crack down on password sharers with a new system that streaming services can pay to access.

The company says its software is clever enough to know if you're watching from your house or a holiday home. "It's a great way to keep honest people honest while benefiting from an incremental revenue stream", said Jean Marc Racine, CPO and GM EMEA of Synamedia.

Trials of the machine learning system have already begun, Synamedia revealed.

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