ITunes and AirPlay 2 Coming to Samsung Smart TVs

Samsung's 2019 TVs to support Apple iTunes, AirPlay 2

Commenting on the announcement, Apple's senior vice president of Internet Software and Services, Eddy Cue said, "We look forward to bringing the iTunes and AirPlay 2 experience to even more customers around the world through Samsung Smart TVs, so iPhone, iPad and Mac users have yet another way to enjoy all their favourite content on the biggest screen in their home". The app will also be compatible with Samsung's Smart TV platform, working with Samsung's Universal Guide, Bixby and Search features.

The adoption of the iTunes library of movies and TV shows gives Samsung TV users a new content delivery source, but most importantly, it gives Apple unprecedented access to a userbase of potential new customers for its service.

Samsung is thankfully leading the charge, allowing iTunes and Airplay 2 compatibility on their 2019 Smart TVs, effectively bridging the divide between two of the biggest tech companies on the planet.

2018 Samsung TVs will get an update to add iTunes and AirpAir 2 later this year. And so, making iTunes available right from smart TVs makes a ton of sense, and the Samsung exclusivity is probably just the beginning of something much broader.

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The deal will finally let consumers watch Apple content without the need to own any Apple devices.

Controlling the volume of a TV via AirPlay 2 would be new, and perhaps there's something coming related to Apple's reference to "built-in controls.in apps, ' but playback controls on the Lock screen and in Control Center already exist". Apple remains silent but let us see if more details emerge at CES 2019. For 2018 TVs, owners will be notified and receive a firmware update.

Naturally, iTunes access on Samsung TVs will be made available via an app and will also enable users to access their current library of iTunes content. Samsung notes that the app will be available to users across 100 different countries.

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