LG Signature OLED TV R literally rolls up inside its own base

International CES,CES 2019,Consumer Electronics Show

South Korean electronics giant LG used CES 2019 in Las Vegas to unveil the 'Signature OLED TV R, ' a television with a rollable display. The top of the box holds a narrow rectangular, the only hint that the base is more than what it seems. The aim of the LG Signature OLED TV R is to provide customers with an advanced digital entertainment device that takes up minimal space.

The company's first consumer rollable OLED display is being showcased at CES. LG says the screen can roll up and roll down for about 50,000 times without causing any damage. It's thin, but doesn't look particularly bendy at first glance.

The OLED TV R goes further with its rollable screen that simply disappears into the stand.

LG Signature OLED TV R will be available for buying in the US before the end of the year.

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What is more, the OLED TV R has a functional mode that makes it act as a menu bar.

LG said the Signature TV is powered by its second-generation Alpha 9 processor and deep learning algorithm. They also both support WISA, a new wireless standard for multi-channel speaker systems.

The LG OLED TV R is set to hit the market in the second half of 2019, with no specific date, expectedly at a premium price yet to be made known. This is a big start for 8K TVs, and could be a big start for rollable TVs. The TV space is one area where we haven't seen any new innovations in terms of the design.

Apart from featuring Google Assistant voice assistant, the new LG TVs in 2019 will also sport Amazon Alexa voice assistant. Even in Zero View, users can enjoy music and other audio content which emanate from the 4.2-channel, 100W front-firing Dolby Atmos audio system.

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