New Mercedes CLA Coupe shown off on video

Mercedes-Benz India sales rises 1.4% to 15,538 units in 2018

The simple surfacing on new Mercedes models continues, but with hard-defined edges, especially on the sides, and over the bootlid into the rear bumper. Among the Mercedes Benz portfolio, the Long Wheelbase E-Class sedan maintained its sales success across markets and continued to remain the single highest selling model for the brand in January-December 2018 period. We are excited that we introduced new products and technologies in the market including India's first BS VI auto two years ahead of the regulation, and also created new benchmark in the areas of customer service and retail experience, as underlined by the top ranking for Mercedes-Benz in the latest J.D. Power CSI & SSI studies.

The vehicle competes against rivals like the BMW 1 Series and Audi A1.

Mercedes-Benz India's sales momentum in 2018 was buoyed by a young and comprehensive product portfolio comprising the New Generation Cars, the sedans, the SUVs and the AMG cars.

The new CLA also features a wider track, by 63 mm at the front and 55 mm at the rear compared to the first-gen.

Is now longer, wider and lower than before.

The design is both sleeker and bolder, with a sporty tinge to its elegance. And it makes ideal sense that the CLA would become more distinctive, given that there is now a conventional sedan version of the A - freeing the CLA up to be lower, sleeker and sexier.

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A stabiliser bar with a larger diameter has been introduced to reduce body roll. Active Lane Change Assist is available too, while enhanced Active Brake Assist and Active Lane Keeping Assist are fitted as standard. The dashboard features a centrally mounted touchscreen and no cowl, with a "trench" splitting out the lower section.

But it was the on-board tech that really got the crowds at CES in going.

But perhaps its most important feature is intelligent voice control. No doubt, the definition of "broad" here also extends to CLA 35 and CLA 45 AMG versions. "Instead it only responds to the commands of the person who last said "Hey, Mercedes" to activate the system".

The interior, meanwhile, features a front end that has essentially been lifted nearly wholesale from the A-Class, complete with a wide, free-standing flatscreen display panel and turbine-style air vents. "By recognising gestures it facilitates natural operation", says Mercedes' Ola Källenius. The new CLA has also been honed in the wind tunnel to have a drag coefficient of 0.23, very close to the previous car's 0.22 Cd, despite a larger frontal area.

"The new edition of the CLA has been developed further in an intelligent way and is even more emotional and sportier than its predecessor".

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