Samsung shows off the new Galaxy M, its first notched phone

Budget Galaxy M series set to launch in India ahead of a global release

Samsung Galaxy M-Series smartphones have now been confirmed to launch in India on January 28.

"This new series would have done well for Samsung in the offline channel, which contributes to around 80% of its handset sales in India..."

Samsung is expected to bring three smartphones under the Galaxy M series. The move should see Samsung better poised to compete with major Chinese hardware brands in India, including Xiaomi, Vivo, and Oppo.

Asim Warsi did not reveal the names of the Galaxy M phones that will be launched in India later this month.

"The new series is designed around India's millennial consumers".

A year ago it opened what it said was the world's biggest mobile phone manufacturing plant on the outskirts of Indian capital New Delhi as well as its biggest mobile phone store globally in Bengaluru.

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However, reports from other research organisations like IDC and Counterpoint have positioned Xiaomi to be ahead of Samsung (in terms of units shipped) for many quarters now.

It seems that Samsung now wants to aggressively target the sub-Rs 10,000 category.

A man walks past a newly opened Samsung store in Bengaluru, India, September 11, 2018. The Galaxy M10, M20 and M30 are likely to be unveiled on the launch day, but as Samsung confirmed, the sales of these smartphones will only begin on March 5.

The range, which will include phones priced up to Rs 20,000, will be sold online only. The M20 is also said to be the first Samsung phone to house a 5,000mAh battery. We expect the rumoured Galaxy M10 and Galaxy M20 to be the first pair of phones to launch as part of the new series. Samsung M10 is expected to have 3500 mAh battery.

The new Galaxy M devices are said to come with a powerful display, camera, battery and a processor.

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